by yourtruestories | Nov 13, 2017 | Brand and Story Positioning, Branding, Design
Ever since the beginning of time, we used images to communicate. The advertising world has always known this, relying on powerful imagery to tell a marketing story. Every designer knows the saying, “A picture is worth a thousand words”. So in today’s... 
by yourtruestories | Oct 3, 2017 | Gamification, Uncategorized
Big brands around the world have built empires based on gamification principles. Have a look at FourSquare, SalesForce, Samsung Nation, their success is largely based on their ability to incorporate game mechanics and elements in non-game contexts in order to...