by Nada Issa | Feb 4, 2019 | Graffiti
Graffiti is the most undervalued channel of communication today. The world of graffiti has evolved over the years, from its early beginnings in the streets of the Bronx to taking centre stage in commercial campaigns, opening the doors of art galleries and legally... 
by Nada Issa | Nov 12, 2018 | Branding, Design, Social Media Management
The right image on social media can do wonders for your brand. But don’t think this is some task to be overlooked; in today’s world every brand interaction is an opportunity to engage with your audience. While picking your imagery to tell your story may... 
by yourtruestories | Nov 13, 2017 | Brand and Story Positioning, Branding, Design
Ever since the beginning of time, we used images to communicate. The advertising world has always known this, relying on powerful imagery to tell a marketing story. Every designer knows the saying, “A picture is worth a thousand words”. So in today’s... 
by yourtruestories | Oct 3, 2017 | Gamification, Uncategorized
Big brands around the world have built empires based on gamification principles. Have a look at FourSquare, SalesForce, Samsung Nation, their success is largely based on their ability to incorporate game mechanics and elements in non-game contexts in order to...